Playa Vista, CA
The world of advertising is a constantly evolving business that is always looking for uniqueness and relevancy in an increasingly crowded visual space. The project directive was to merge four independent companies within a single unifying space to foster a creative and collective community with visual openness. The objective was to reinforce the founding company’s informal California authenticity through unconventional materials and flexible workspaces. A central plywood wall element, which stretches across the workplace from reception to the all-hands area, provides a connective spine that allows for this flexibility. It allows for various types of work and social spaces to connect and support spontaneous conversation strategically distributed throughout the space.